The vegan diet has been gaining more and more attention lately. Outside of celebrity interest, research has shown the the diet provides numerous health benefits. The plant-based diet is rich in protein, iron, calcium, and other vitamins and minerals. It is low in saturated fat and high in fibre! The diet is also rich in antioxidants, which make the diet perfect for those who are combating obesity, heart disease, diabetes and cancer. (1)
Since the vegan diet is going mainstream, numerous companies are reaching out to provide more vegan alternatives. Six percent of U.S. consumers are vegan, and approximately 36 percent of consumers prefer buying milk and meat alternatives. (2)
Thirty-six percent of U.S. consumers prefer milk and meat alternatives!
This week, vegan company, Beyond Meat, announced that the former CEO of McDonald’s, Don Thompson, joined their board of advisors. Beyond Meat is a startup company that is hoping to convince meat eaters that vegan burgers and wings can be good!(3)
Thompson served as CEO for three years, as part of his 25 year career with McDonald’s. When Thompson left McDonald’s, he had to sign a non-compete clause, but McDonald’s does not qualify a vegan burger as competition. McDonald’s does not offer a veggie burger; they report that while customers state that they want a meat-free, healthier option, they rarely purchase these items.(3)
Past CEO of McDonald’s joins Beyond Meat without violating non-compete clause because McDonald’s does not view a vegan burger as competition!
The mock meat market continues to grow. Beyond Meat was founded in 2009 and attracted the attention of Bill Gates, Twitter cofounder, Biz Stone and Evan Williams. Bill Gates is also an investor of vegan company, Impossible Foods, a start up company by a former Stanford University professor. Adding to the list of remarkable vegan companies is Hampton Creek, which creates mayonnaise and cookie dough using egg substitute.(3)
Each of these companies share a mission to create sustainable, plant-based alternatives without sacrificing the taste!(3)
CEO of Beyond Meat hopes to get their burger into McDonald’s within five years!
When asked about future goals for the company, Beyond Meat’s CEO, Ethan Brown reported, “My dream is to have Beyond Meat’s beef product in McDonald’s within five years! He certainly is making steps in this direction with Don Thompson sitting on their board of directors. (3)