As consumers become more accustomed to scanning ingredient labels, they become more conscious about what they put into their bodies. If you are concerned about the food you eat, most likely you are even more concerned about the food that your baby consumes.
New baby formula has no additives, preservatives or GMOs
Similac Advance has made an important decision to provide a product without additives, preservatives and genetically modified organisms. By the end of this month, a GMO-free baby formula will be hitting the shelves of your local grocery store. (1)
Abbot acknowledges that they want to provide a product to match the demand and are hoping their non-GMO formula does well on the market. (1)
“We listen to moms and dads, and they’ve told us they want a non-GMO option,” Chris Calamari, general manager of Abbott’s pediatric nutrition business told the NYT. “We want to make sure we meet the desires of parents.” (1)
This will be the first mainstream brand of formula to offer a non-GMO version. Most formulas contain corn and soy derivatives, which is problematic as 90 percent of corn and soy is grown from genetically altered seeds. (1)
Abbot acknowledges the campaigns that have been launched, making companies aware of the need to sell formula free from GMOs. Yet Abbot contends that rather than responding to outside pressure, their decision came from within. The company reports that they have done their own research and came to the conclusion that a GMO free product is necessary. (1)
“Over one-third of consumers say it would have appeal to them and give them peace of mind,” Calamari told the NYT. (1)
Products made without GMOs have experienced an 80 percent increase in sales
The demand for non-GMO food continues to grow. In 2013, products labeled non-GMO found an 80 percent increase in their sales. This 80 percent increase in sales has prompted companies to join the GMO free product movement. Some companies are reformulating products to provide a GMO free alternative and other companies are buying out existing organic or non-GMO brands. (2)
As Abbot company announced their decision to offer a product free of GMOs, Taco Bell and Pizza Hut released their statement on GMOs. Pizza Hut’s corporate brand reports that all artificial colors and flavors will be removed from their pizzas by the end of July, and Taco Bell will remove all artificial colors, flavors, and trans fats by the end of 2015. (3)
Pizza Hut CEO, David Gibbs said, “You don’t get the honor of being America’s leading pizza brand without consistently keeping up with the changing needs of today’s consumers.” (3)
As the GMO free trend continues to grow, it is expected that more restaurants and companies will work to develop products for health conscious consumers. Remember, it is still important to read product labels, even if there is an organic or GMO-free label on the product.
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